Kicking off your Law Firm into Messenger Marketing is reasonably simple - all you need are the right tools and the know how! We have both!

The Tools:

1. Facebook Page
2. Facebook Ads and
3. Messenger Chatbot or Chatbots

How does all of this fit together:

• Facebook Page is simply a Business Page
• Facebook Ads drive traffic to the page or Chatbot
• The Chatbot reacts by a trigger in Messenger and starts the conversation
• Chatbots respond instantly via a send message button click or a keyword in post comments from your Facebook Page
• Chatbots build your Messenger Lists
• The Messenger List is the New email or SMS list with higher open rates
• Chatbots give/or direct your audience to the information they are seeking
• Chatbot conversations segment your messenger list into categories
• Chatbots follow up and broadcast on Auto using content of value
• Content of value is content that an audience will find relevant and of value
• Chatbots provide an easy way to opt-out or unsubscribe to broadcasts
• Clients can be provided the information they shared with you easily through Messenger
• Clients data can also be removed easily if requested

There are a number of ways to get “prospects” or “clients” into your Messenger list;

• Scan Messenger code (on signage, print or digital image)
• Targeted Facebook Ads
• Links in Email, SMS or MMS messages
• Facebook Chat from business website
• Send message button on Facebook page
• Keyword comments in posts or Facebook page

Full instructions on scanning the code are in the Video above!

Privacy Policy

A good privacy policy outlining what you a collecting in the messenger list;

• Name
• Profile photo
• Segmented Tags and 
• Chatbot engagement history which is also captured as part of the chat in Facebook Messenger

With our Chatbot platform:

• Their data can be deleted from the Messenger List and the conversation on Messenger
• Don’t use pixels – you don’t need them because you can retarget with Facebook anyway
• We collect your full Facebook name, and any data you provide us within a form

What you don't do:

• We will not sell, rent any data or personal information stored on you
• Don’t use Facebook pixels – you don’t need them because you can retarget with Facebook anyway

Terms of Service

Tell them what you are going to do, in plain English - long lengthy ones are being dismissed by Facebook

• We may follow up in person on messenger, by phone, by email
• We will automatically send you non promotional material with a minimum of X times per month based on your engagement with our chatbot – please note, you can opt-out by unsubscribing from an automated message.
• The rest of just common sense!

Tip:

Social media is much like a conversation you would have with someone around the kitchen table – make sure your ToS and Privacy statement reflect that also.